How can you write the perfect mission statement?
Now let’s get to the action and write a compelling mission statement together.
I strongly recommend you download and work your way through the Find Brand Clarity Workbook where I guide you through defining your vision, values, mission statement, and help you craft your elevator pitch.
To define your mission statement, you need to start with a little brainstorm.
Forget about finding the right words for now and focus on identifying what you want your shop/business to stand for. Grab a piece of paper and jolt down answers to questions such as:
What are words that come to mind when asked to define your business? What are your brand values? What are you good at? What does your business specialize in? What makes you different? What do you strive to achieve? What positive impact do you want to have?
Now, using the ideas and words you just wrote down, try to answer as simply and succinctly as possible these 3 questions. It will help you reorganize and prioritize what came out of the little brainstorm exercise you just did.
1 – Put as simply as possible, what it is that you do?
eg. I design and sew kids clothing.
2- What makes your products different or special?
eg. I use certified organic cotton fabric. My designs are very colorful.
3- What benefits do your products provide? Or what positive impact does your business strive to have?
eg. I provide an alternative to parents that want to buy cute clothing for their kids while protecting them, the planet, and the factory workers who produce the materials.
Now let’s put these 3 answers together to refine our wording one more time:
” Kiddie Cotton is an online designer boutique selling kids clothing made of 100% organic and sustainable cotton. We aim at offering an alternative to parents who enjoy dressing their kids in trendy and colorful clothing while minimizing their wardrobe footprint.”
This is a great mission statement because it answers clearly:
– What: organic, sustainable, trendy, colorful kids clothing
– Why: minimizing your kids wardrobe footprint
What is your mission statement? I would love to see what you come up with! Let me know in the comments! If you’re stuck, download the Brand Clarity Workbook where I go into more detailed steps to help you figure out your vision, values and mission statement!
[…] you need help crafting your mission statement, I wrote an article and created a free workbook to help you do just […]
SewSlick HeadArmor Crowns is an online boutique that creates eclectic headwear. We provide an alternative to daily hairstyling for the busy entrepreneur and professional woman who wants to maintain her dopeness.
This is great! Thank you for sharing, Dawn!
SA Online Boutique offers sportswear and swimwear, which Is not only inspired by nature, but also allows us to take our part in caring for the environment. We create our own designer prints and we use Italian materials of highest quality, produced of ECONYL® yarn (rgenerated Nylon which turns waste problems into fashion solutions).
Irian is an innovative sustainable fashion brand. Focusing on fashion accessories made from natural or recycled materials and committed to the principles of sustainable design, we provide an alternative to fashionable women who embrace an environmental lifestyle.
Thanks a wonderful mission statement, Konstantina. Thank you for sharing it with us! We hope our article has helped you craft it!