Should you discount your handmade products?

Some people will tell you that discounts aren't really good for your business, and make your brand and your products look cheap. Others are going to tell you, "Well, promotions and sales work, so why wouldn't you discount your products?" So...should you discount your...

Is Etsy the best way to start selling your handmade products?

Should you sell on Etsy or on your own website? I know, right? That's a question that everyone is asking, and there's never a right or wrong answer to this problem. Today, I want to do things a little bit differently and instead of listening the pros and cons of Etsy...

The 4 features you need to increase your online store sales

Selling your handmade products on your own online store is a great way to reach a wider audience, get more sales and grow your handmade shop. But with all the features and platforms available these days, it can be a hard to know what features you should focus on, that...

How to improve your packaging on the cheap with moo mini-cards

I found something I'm completely in love with, and I am so excited to share it with you because it can really help you improve your handmade product packaging and do it in a way that's affordable. Let me introduce you to (drum-rolls) Moo Mini Cards! You can watch the...

How to deal with bad product reviews

From time to time it's going to happen. Someone is going to leave a bad review on one of your products, you heart will sink. Maybe it already happened and left you feeling really anxious? Trust me, I understand! Let me show you how to deal with bad product reviews and...

How to squeeze your to-do list in your crazy busy routine

This crazy simple step when working on writing down your to-do list can help you be 10x more productive! This tactic helped me squeeze in my side-project in between my full time work and my personal life when I was just getting started, and I hope it can do the same...

3 Key Elements for a Successful Handmade Shop

I’ve been fortunate enough to work with many makers, Etsy sellers and handmade shop owners over the last couple of years and the biggest lesson I’ve learnt is this: It can be so hard to decide what to do next and what to focus on. Feeling like there’s...

Announcing Maker’s Biz 2017!

It’s taken everything in me NOT to share this with you until now and I am SO glad I finally get to let you know what I’ve secretly been working on for the last couple of months! I am as excited as this booty-shaker boxer! Seriously though, I am so excited to reveal...

How to pay yourself as a creative shop owner

Many makers struggle to figure out how to pay themselves for the work they do in their creative business. When starting out, it’s all about trying to make sales first; and personal and business finances are often mixed up. There is a better way to pay yourself, pay...

Handmade business costs: everything you need to know

If you have a creative hobby that you’d like to turn into a full-time gig, you’re probably wondering where to start and when “it will finally happen” so you’ll be able to quit your 9 to 5. Whether you’re just in the planning stage, or already selling on Etsy or at...

What handmade business model is best for you?

Once you have decided to turn your hobby into a business, the next thing you have to do is decide what type of business you want to be running. There are different handmade business models you can choose from, depending on your personal preferences, the products you...

How to brand your handmade shop on a budget

Branding can do wonderful things for your handmade business. But once you’ve defined with clarity what your brand is all about and who your ideal customer is, putting the visual, tangible elements of your brand together can quickly turn into a nightmare...especially...

A Guide to Packaging Handmade Products

Packaging your handmade products in a creative and professional way will help you grow your handmade business. By adding value to your products, it can take your shop from “craft shop” to “designer shop”, and help you delight your customers and turn them into raving...

How to change your product photo background to white

Product photography is make or break when it comes to taking your craft business to the next level. When selling online, people are “buying a picture”. Having professional looking product shots that represent your product accurately is crucial to create trust and get...

How to easily integrate your Etsy shop on your own website

Most handmade shop owners start their businesses by selling on Etsy. It’s easy to set up, and if used right, selling on Etsy can put your store in front of thousands of potential customers. But there might a time where you find yourself at a crossroads, wanting to...

What makes a good brand ?

A little while ago, I talked about why branding is important and all the amazing things it can do for your business. But how can you create a brand that your customers will remember, and that truly stands out from the competition? Fonts, colors, appealing visuals......

How to know if your products will sell – Part 1

Would it be less scary starting your handmade biz if you knew in advance that YES your products will sell? Of course it would! Although there isn't a magical formula that can give you a 100% guaranteed answer to that burning question, there are practical things you...

How to define your ideal customer profile and why you should

A customer profile is a semi fictional representation of who your ideal customer is. I couldn't think of a better way to explain why it matters so much than with these words: "As painful as it is [...] nobody gives a shit. Nobody cares about you or your product....

How To Start A Successful Online Shop: The Ultimate Checklist

Do you want to launch an online shop and sell your products to the world? (Voices cheering, hands clapping...). So that's a yes? Yay! That's so exciting, right?! Yep, it sure is, but it can feel slightly overwhelming too: "Did I forget anything?" "What do I even need...

9 Types of Images To Promote Your Shop On Social Media

Being active on social media is a great way to build a following of fans and grow your business by promoting your products and your brand to a bazillion of potential customers. If you know you have to be more active on social media, but you're not sure what type of...

How To Craft a Powerful Mission Statement for Your Creative Biz

Mission statement, vision, values, elevator pitch: are these all the same? Well... yes and no. To be honest there's a lot of noise around all these buzz words when really, it doesn't matter what you call it. What matters is that you know where you're headed, and how...

6 Things Every Online Shop Needs to be Successful

Starting and growing your own business will be a path of trial and error. You have to try things out to see what works and what doesn't. But, there are a few things that all successful handmade shop owners know you can't succeed without. You can think of them as "pre...

How To Transition From Etsy To Your Own Website, Pain Free.

            A quick reminder of the benefits of having your own site. Etsy is a great way to sell your handmade products, but it also has limitations. Having your own site will help you: - gain autonomy and control over your business. You will not be depending solely...

Email Marketing For Your Handmade Shop – An Introduction

Email marketing matters more than ever if you want to have a successful handmade shop and a profitable business. Studies show that emails have a higher conversion rate (meaning people reading it end up buying your products) and a better engagement rate (people...

9 Reasons Why You Need Your Own Website

A question that I hear quite often in the handmade world is: “Do I need my own website? or is Etsy enough?” Here is my honest answer: the only reason you shouldn’t have your own website is if you are only doing this as a hobby. Either that or barely getting started,...

Think Like A Child To Unlock Your Creativity and Grow Your Business

The entrepreneurial journey is one of adventures, epic successes and majestic fails. And along the road, two questions seem to always be coming back, especially if you're a creative: 1 - "How on earth I am supposed to know what to do to grow this thing? I have no clue...

How To Effectively Get Shit Done This Year

HOW WAS YOUR FIRST QUARTER THIS YEAR? How is 2016 treating you so far? We are already done with the first quarter of the year…And I must ask: Where the heck did it go?? I hope you had a more productive beginning to 2016 than I did. I remember finishing 2015 full of...

6 Fabulous Things Branding Can Do For You

Branding can increase your sales drastically, turn your one-off customers into raving fans, help you increase your revenue through higher prices, build trust in your products, and most importantly turn your first time visitors into customers. Branding doesn’t simply...

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