How to create a cohesive product collection

Jan 23, 2018 | Handmade Business Tips

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Today I’m going to share with you how to create a cohesive product collection. Why even make one and not just let creativity take you places? A cohesive product collection is a great way to let your customer know what your shop and brand are all about. It also makes you look professional and shows that you’ve put some thought into creating it, so it helps to deal with the dollar store stigma. It can also help to make your marketing and being picked up or pitching media easier. Ready to create one?

1 – Create a mood board

Start with gathering inspiration on a secret Pinterest board. Pin images that inspire you for the collection you’re trying to create: it could be anything at all and you’re not sharing this with anyone else so let your creativity show you the way.

2 – Tidy it up

When you start gathering a lot of different images on your secret board, things are most likely going to get messy. That’s perfectly okay but it’s time for a cleanup.

  • Look for similar colors, moods, emotions amongst your images and delete the ones that don’t belong.
  • Also get rid of things you know your ideal customer wouldn’t be interested in. Remember you’re always designing with that ideal customer on mind.
  • Lastly, think of trends. Are pastels making a comeback? Or is orange the new black?
    Ideally, the end result looks like a cohesive mood board – just like this one by Louise: 

 or those by Corina:

 

3 – Put it on paper

Let’s make it official, time to set in stone the elements that will make your collection a COHESIVE ONE. These are the RULES you’re going to follow.

  • What emotions / feeling do you want people to have when they see/use/purchase your products?
  • What colors is this collection going to be made of?
  • Will there be any patterns or graphic elements as well? (E.g: stripes, polka dots?)
  • What materials will you use (is it going to be wood/leather/silk? Or feather/strass/glass?)?
    Write a paragraph about the inspiration behind the collection. This will help you write better product descriptions later on and help you during the design process when you lose track/direction.

4- Design!

Use your own guidelines and source the materials the same way. You’ve made the rules, but you have to stick to them! If you need feedback on your mood board or colelction come and join The Tizzit Circle – a free and helpful Facebook group for makers and handmade shop owners.

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Welcome! Want to learn how to build a profitable and successful handmade business and sell your handmade products to the world? You're in the right place! Read more ...
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