How to create a cohesive product collection

Jan 23, 2018 | Handmade Business Tips

deborah_engelmajer_profile deborah_engelmajer_title
Welcome! Want to learn how to build a profitable and successful handmade business and sell your handmade products to the world? You're in the right place! Read more ...

what-do-you-need-help-with

what-do-you-need-help-with
Click here to subscribe
free resource library
read the blog
about and contact page
Today I’m going to share with you how to create a cohesive product collection. Why even make one and not just let creativity take you places? A cohesive product collection is a great way to let your customer know what your shop and brand are all about. It also makes you look professional and shows that you’ve put some thought into creating it, so it helps to deal with the dollar store stigma. It can also help to make your marketing and being picked up or pitching media easier. Ready to create one?

1 – Create a mood board

Start with gathering inspiration on a secret Pinterest board. Pin images that inspire you for the collection you’re trying to create: it could be anything at all and you’re not sharing this with anyone else so let your creativity show you the way.

2 – Tidy it up

When you start gathering a lot of different images on your secret board, things are most likely going to get messy. That’s perfectly okay but it’s time for a cleanup.

  • Look for similar colors, moods, emotions amongst your images and delete the ones that don’t belong.
  • Also get rid of things you know your ideal customer wouldn’t be interested in. Remember you’re always designing with that ideal customer on mind.
  • Lastly, think of trends. Are pastels making a comeback? Or is orange the new black?
    Ideally, the end result looks like a cohesive mood board – just like this one by Louise: 

 or those by Corina:

 

3 – Put it on paper

Let’s make it official, time to set in stone the elements that will make your collection a COHESIVE ONE. These are the RULES you’re going to follow.

  • What emotions / feeling do you want people to have when they see/use/purchase your products?
  • What colors is this collection going to be made of?
  • Will there be any patterns or graphic elements as well? (E.g: stripes, polka dots?)
  • What materials will you use (is it going to be wood/leather/silk? Or feather/strass/glass?)?
    Write a paragraph about the inspiration behind the collection. This will help you write better product descriptions later on and help you during the design process when you lose track/direction.

4- Design!

Use your own guidelines and source the materials the same way. You’ve made the rules, but you have to stick to them! If you need feedback on your mood board or colelction come and join The Tizzit Circle – a free and helpful Facebook group for makers and handmade shop owners.

deborah_engelmajer_profile deborah_engelmajer_title
Welcome! Want to learn how to build a profitable and successful handmade business and sell your handmade products to the world? You're in the right place! Read more ...
Starting an Handmade Biz
yes please!
Crafting a Kickass Brand
show me how!
Marketing Your Handmade shop
exactly right!
Building Your Online Shop
let's go!
Click here to subscribe
free resource library
read the blog
about and contact page

Grow your handmade shop

access the free resource library

Unlock the library of free resources for makers and handmade entrepreneurs and receive weekly tips and freebies to help you craft a profitable and successful handmade shop!

Powered by ConvertKit

You might also like…

Summer can be slow in your handmade shop, but it can be a blessing in disguise! Learn what you can do to prepare and grow your business - I even have a free list of tasks for you to pick from! Read or watch now or PIN to read later. #etsyseller #handmadeshop
What to do when your handmade sales are slow
Click to Read
A few days ago, Etsy announced their fee structure was changing and the internet went BOOM. In this episode, we’re going to talk about what the new fees breakdown is, why it’s happening and what you should do about it. Let’s get into it. You can watch now or PIN to watch later. #etsyseller #etsyshop #handmadeseller
The New Etsy Fees – What, Why and What Should You Do
Click to Read
Raising prices on your handmade products is not an easy thing to do - so let's talk about what's really holding you back. Read now or PIN to read later. #etsyseller #handmadeshop
Pricing Handmade: How to Overcome Your Fears
Click to Read
If you're a handmade shop owner wondering if your pricing strategy is just right or if you need to raise your prices, this blog post is just for you. You can read (or watch) it now or PIN to read later. #etsyseller #handmadeshop
Pricing handmade: why you need to raise your prices
Click to Read

0 Comments