Is Promoting Your Handmade/Etsy Shop on Social Media a Waste of Time?
Over the years I’ve worked with hundreds of handmade sellers and heard over and over again:
“Deb, social media is simply not working for me. I am spending a lot of time on it (too much time in fact), I am posting regularly, I am doing all-of-the-things but I am just not getting anything from it in return- apart from my mum liking my pictures from time to time.”
Then it’s time we have an honest conversation about whether or not you are wasting your time on social media.
You can watch the video, or read the post below.
Social media can be a very powerful platform to help you:
- Get traffic;
- Engage with your followers and customers to create a sense of community which is the best way to get repeat visitors and word of mouth referrals;
- Get sales.
The truth is, it’s only worth your time if you are laser-focused on what you want to get from it and use it strategically. If you don’t, then yes, it’s an absolute waste of time.
Here are 2 questions to ask yourself to know if you’re wasting time on it or not:
1 – Are you trying to grow more than one platform at a time?
If you’re trying to grow more than one platform at a time, you’re likely spreading yourself thin and wasting your time. You’re much better off focusing on a single one. If you do too much and you’re trying to be on Facebook and Instagram and maybe somewhere else, you’re splitting your time between all those different platforms and you don’t have time to actually dive deep into the strategy of each of them and engage with the community of each platform. You’re just sort of being average everywhere and you’re not really growing any of them or definitely not growing quick enough.
You’ll be much better off if you decide on one platform and focus on growing it to a certain point. Once you feel like you’ve got a bit of a rhythm and routine going on with it, you can add another platform to your social media arsenal if you want. The beauty is that you can just say: “I’m not going to do Facebook / Instagram / X anymore” and automatically save a lot of time you’d spend on that platform. Even if you were to spend half of that saved time on the one platform you want to focus on instead, you’d be much more efficient with it.
2 – Are you posting strategically?
If you are not thinking about every post you create strategically and asking yourself: “what is the goal with this one post?” then you are effectively wasting your time. You need to showcase your products and brand, but you also have to think about how to start conversations. How can you make your potential customers and followers want to engage with your page or profile? It truly isn’t a numbers game as much as an engagement one. You need to build relationships with your followers.
Posting a photo of your product with a caption like: “Hey, new product in stock, click here to buy” is wasting your time because people don’t go on social media to buy stuff. Of course, some of them do and that’s a great thing, but it’s a small percentage. Most of us go on social media because we’re bored and have 15 minutes to kill and we want to be inspired and entertained. So really ask yourself, “what do my followers and potential customers want to see on social media and how can I give that to them?” If you’re reading this thinking “Deb, I have no idea how to do that. I have no idea how to entertain and engage. I know how to make my products, but I don’t know how to do that”, then you should watch this video where I show you examples of other handmade sellers that are doing that well to inspire you so that you can understand how you can use social media in your own business and start making it work for you. It’s a longer video, more like a workshop, so make sure to make the time to watch it and actually implement what you’ll learn in it. I’m sure this will really help you to go from “my social media sucks and I hate doing it because it’s not doing much for me” to finally seeing results.
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