How to beat the overwhelm, better manage your time and know exactly what to focus on next
(even if you work another job and don’t know where to start)
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In the meantime, if you’ve been feeling overwhelmed, you need to read this…
If you’re like most people who are struggling with overwhelm and time management issues, you know it can be SO frustrating.
Between photography, posting products online, social media activity, and updating your shop, there’s no time left to create or run the business!
Seriously, how do people find the right balance between the nuts and bolts of setting up and running a business and still finding time to be creative and hands on to make their products?
If you’re working a day job, trying to get your business to become you full time income can can sometimes feel nearly impossible. It’s the biggest catch 22 of all times!
You’re at work from 9 to 5, then there’s cooking and cleaning at night, leaving you with 1 to 2 exhausted hours left for your biz before it’s seriously time to get to bed.
Because you’re not a quitter, you spend most of your weekends in your home studio, but stuff keeps on coming up – birthdays, visits from friends and from relatives, and the list goes on…
And even if in theory you have enough time, there are just SO many things to do! Creating alone is time consuming but then there is all the other stuff….
… photos, descriptions, seo, social media (what really works? is some of it wasting time?!) website, mailing lists, what information do you read vs not read… ARGH! My head is spinning thinking about it!
Staying on task is really hard because you are bombarded with things you need to do and things you want to do.
And then there’s all the free trainings and webinars…You know you should resist but you don’t want to miss the opportunity to learn. So you end up full to the brim with information and you can’t seem to refocus on your actual business.
Overwhelm and information overload are real issues, specially for handmade shop owners. Too many ideas. Too much information. How are you meant to prioritize?
Bundle that up with a dose of self doubt, and it can be so hard to stay motivated!
It’s easy to feel discouraged with that little voice in your head telling you: “What if it doesn’t work? Are you sure about that? It’s too risky!” And so on…
Wouldn’t it be nice to have a map you can follow?
Like “Start here. Do this. Next, do this”. Where everything would be laid out for you in an order that makes sense from the beginning and that would reassure you that “Yes, you’re on the right track and you CAN do this!”
When you are the creative inspiration, the maker, the customer service manager, website manager, packaging and fulfillment manager, photographer, bookkeeper and marketer, it’s incredibly hard to figure out what to focus on!
Figuring out what really works is the hardest part and many go out of business before they can figure it out. There are so many channels, so much advice, so much trial and error!
So let me ask you….
Would you agree that you might be trying to do too many things simultaneously?
If so, let me give you the BIGGEST virtual hug, because I’ve been there and I know how it feels (= not so good!).
You’re amazing and you’re working so hard but here’s the thing…
If you want to make this work, you need a change!
So, here’s the #1 thing you need to do next:
Start “NOT-DOING” things!
It’s time you only work on what will really impact your business and your bottom-line. And not on stuff that is not relevant for your situation and your stage of business and that just adds to the overwhelm and the noise in your head.
I want you to start a “not-to-do” list and list all the projects, tasks and distractions you do NOT need to focus on right now.
Your to-do list for the next 3 months should be made of 1 or 2 projects MAX.
And they should be relevant to where you’re at with your business.
Eg.: If you just opened your own website to sell your products, figuring out how to work with Google SEO should NOT be on your to-do list. There are better, more effective ways to bring traffic to your store.
Eg.: If you don’t have a cohesive collection yet or aren’t sure exactly WHO your ideal customer is, then it’s NOT a good time to sign up for that latest free webinar on Facebook ads you just heard about the other day.
There is a clear path that successful shop owners follow, and “greenlights” along the way to let you know if you’re ready to move on to the next step or not.
Don’t try to move too fast, and follow the roadmap (it should have landed in your inbox by now!).
If you’d like to take things a step further and get yourself organized, you might want to check out the Maker’s Roadmap + Coaching Videos 🙂