How to promote your handmade shop with a giveaway
You can watch the video, or read the post below.
Clarify your goals
This might seem a little bit obvious, but you really need to get into it knowing what you want to achieve. Do you want:
- more followers? If so, on which platform?
- more email list subscribers?
- more sales?
- something else?
Write that down.
Organize your marketing strategy
A giveaway is a form of content. It’s not a traffic strategy in itself, so you also need to think about ways you will share this giveaway with the world. Simply having a giveaway does not guarantee more traffic, followers or sales, you have to promote it. Think of how you want to do it:
- through Facebook;
- Your email list;
- Something else?
Team up with other makers
Decide if you want to team up with other makers. If you do, find complementary products to yours (not directly competing, but targeting the same customers). E.g: if you sell wooden toys for toddlers, you could partner with someone who sells teethers, or pram accessories, or baby clothes. This makes the giveaway 10x more effective and guarantee you get targeted followers from it. On the other hand, in the same example with wooden toddler toys, if you team up with someone selling essential oils, the target audience is not the same. You may end up with subscribers or followers just because they were interested in the other product, not yours.
Pick the right tools
We’ve worked on the strategy, now it’s time to pick the right tools so you can actually put the giveaway together. The two tools I recommend are Gleam and Rafflecopter. These tools are easy to use and you can use them even if you don’t have your own website as they will give you an URL you can share with your audience. I’m pretty sure Gleam has a free plan, but even if not, you can cancel it after a month. Both of the tools are also great for “viral effect” as people can get more points, or entries when they share the promotion on via their own social profiles. You can also give more weight to some if you want, depending on your goals. Ex.: +3 more entries if you share on Facebook, +10 if you sign up for an email list. Both of the tools will also help you pick a winner to simplify the whole process even more.
Make sure it’s all legal
You definitely want to make sure that you play by the rules. Each country (and often each state) has different rules, so you might want to check that with someone that’s qualified in your state or country, as I’m not a lawyer. Each platform has different rules too, so also check that. Here are a few links to kickstart your research:
Finally, you’ll want to put together a ‘Terms and Conditions’ page for your giveaway. Here are some things you want to include there:
- Promotion description;
- Eligibility. Describes who is eligible for the prize based on place of residence, affiliation with the sponsors, etc.;
- Winner selection;
- Official prizes;
- Winner’s list;
- No purchase necessary.
You can have the page on your website, and if you are using Gleam or Rafflecopter, they have some templates to help you with that as well.
Have you ever organized a giveaway? Or you considering one now? Let us know in the comments.
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