Step 2 to selling your handmade product online: get traffic
Today’s topic is step 2 to selling your handmade products online successfully: traffic. I want to talk about what types of traffic are out there and how you can leverage them to bring visitors to your shop, what works and what doesn’t. We’ll also cover on what to focus on, as there are so many options and only 24 hours a day and you probably don’t want to spend them all on marketing.
You can watch the video, or read the post below.
Traffic golden rules:
- Don’t spread yourself thin
- Focus instead
- Once traffic is there, make sure you can bring it back
- Email marketing / retargeting
- Know what works based on analytics: install google analytics
Different ways to get traffic:
- Organic: you don’t pay
- Social Media
- Live Events
- Influencer marketing
- Paid: advertising.
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