Step 2 to selling your handmade product online: get traffic

Feb 13, 2018 | Handmade Business Tips

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Today’s topic is step 2 to selling your handmade products online successfully: traffic. I want to talk about what types of traffic are out there and how you can leverage them to bring visitors to your shop, what works and what doesn’t. We’ll also cover on what to focus on, as there are so many options and only 24 hours a day and you probably don’t want to spend them all on marketing.

You can watch the video, or read the post below.

What’s important is that to get 100% out of that traffic, you’ll need to have a good foundation, which I’ve covered in the previous episode here – so if you haven’t watched it yet, now’s a good time!

Show notes:

Traffic golden rules:

  • Don’t spread yourself thin
  • Focus instead
  • Once traffic is there, make sure you can bring it back
  • Email marketing / retargeting
  • Know what works based on analytics: install google analytics

 

Different ways to get traffic:

  • Organic: you don’t pay
    • SEO
    • Social Media
      • Instagram
      • Pinterest
      • Facebook
      • Twitter
      • etc.
    • Live Events
    • Influencer marketing
    • Press/Publicity
  • Paid: advertising.
deborah_engelmajer_profile deborah_engelmajer_title
Welcome! Want to learn how to build a profitable and successful handmade business and sell your handmade products to the world? You're in the right place! Read more ...
Starting an Handmade Biz
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Crafting a Kickass Brand
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Marketing Your Handmade shop
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Building Your Online Shop
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