Getting shop visitors, but no sales? Here’s how to fix it

Jun 6, 2017 | Online Shop

deborah_engelmajer_profile deborah_engelmajer_title
Welcome! Want to learn how to build a profitable and successful handmade business and sell your handmade products to the world? You're in the right place! Read more ...

what-do-you-need-help-with

what-do-you-need-help-with

I want to read about…

Starting an Handmade Biz
yes please!
Crafting a Kickass Brand
show me how!
Marketing Your Handmade shop
exactly right!
Building Your Online Shop
let's go!
Click here to subscribe
free resource library
read the blog
about and contact page

Are you getting traffic to your handmade store but actually struggling to convert those visitors into sales and buying customers? This article is for you!

You can watch the video, or read the post below.

About your conversion rate

To turn your visitors into paying customers, we need to increase your conversion rate. Let me give you an example:  If you’re getting a hundred visits on one particular product page each month, and you have a conversion rate of 2%, it means that 98% of those visitors, or 98 people, will leave your store without buying anything. And at the end of the month, you will make two sales of this particular item. But if we switch to a 6% conversion rate, it means that only 94% of those visitors are going to leave without buying anything, or that you will make six sales of this particular product. It might not seem like a big difference, but here is how it adds up; if this product was $75 with a 2% conversion rate, you’re only making $150 a month from that product. Whereas with a 6% conversion rate, you’re making $450 a month from that particular product without increasing your traffic. So how do we actually bring that conversion rate up?

1 – Traffic Quality

We first need to look into the quality of your traffic. If you’re bringing traffic to your store that’s not relevant to your products, and if you’re showing your products to the wrong people, then these people are not likely to buy your products. To fix that, you need to go back to this essential exercise which is your customer profile. You can download a free workbook in the resource library to help you really get it right.

With this workbook and exercise, you will be able pick the right keywords to attract the right type of customers: the ones who are ready to click on the buy button!

2 – Product Images

The second element we need to look into is your product images, and that is the most important thing you can do online to get more sales.

That’s because people can’t touch and can’t actually see your products, and they’re buying according to what they see as product pictures. Therefore, make sure that you’ve got high quality, professional looking images. You can either take the pictures yourself or invest in a professional photographer, but make sure that you have bright pictures on a plain background to represent your products accurately.

The background could be white, black or colourful depending on your branding. It could be helpful to also include a few lifestyle shots to help your customers visualise the product and imagine buying, using and/or wearing it.

If you are not so sure about your picture, or you just want to have someone else look at it, I recommend you join us in our free Facebook community, The Tizzit Circle, where you can share your images with us. We will look at them and give you constructive feedback, tips and advice to improve them, so that you can improve that conversion rate.

You can also check out this quick tutorial video to help you get perfect white background, without using Photoshop or any complicated software: 

3- Focus on benefits, not features

Thirdly, you need to look into your product descriptions. Instead of focusing on the features talk about the end-benefits of your product for your customer.

So instead of saying:

“This ring is adjustable”

You would say:

“This ring adjusts to fit comfortably on any finger.”

4 – Rethink your prices

I know a lot of you feel that if you can sell your product for cheaper, then you’re more likely to sell more of it. That makes sense to some extent, but it’s not always how it works.

Pricing should be a strategic decision, and cheaper doesn’t always mean more sales. It’s about your branding and the perceived value of your product in the eyes of your customers.

5 – Take it a step further

If you’re selling on your own online store, I have another article where I go more in-depth about the 4 key features that you should have on your online store to really boost your sales. These features are strategic elements that any online website or e-commerce shop, needs to have to make sure that they’re making the most out of their website and really optimising it for conversion.

You can access it here.

If this article was helpful, you’ll definitely love the free resource library for makers and handmade shop owners that you can access below 🙂 

deborah_engelmajer_profile deborah_engelmajer_title
Welcome! Want to learn how to build a profitable and successful handmade business and sell your handmade products to the world? You're in the right place! Read more ...
Starting an Handmade Biz
yes please!
Crafting a Kickass Brand
show me how!
Marketing Your Handmade shop
exactly right!
Building Your Online Shop
let's go!
Click here to subscribe
free resource library
read the blog
about and contact page

Grow your handmade shop

access the free resource library

Unlock the library of free resources for makers and handmade entrepreneurs and receive weekly tips and freebies to help you craft a profitable and successful handmade shop!

Powered by ConvertKit

You might also like…

There are handmade shop myths that I see time and time again, that can hurt your business. I’m going to cover 3 of them today as I don’t want you to fall for them. Read now or PIN to read later.
3 handmade shop myths you need to know about
Click to Read
It's time to start prepping your online shop for the Christmas holidays! Would you like to know what actions you need to take from now on up until December and get a FREE checklist to help you along the way? Read now or PIN it to read later.
How to prep your online shop for the Christmas holidays
Click to Read
When it comes to building your own online store to sell your handmade products, the question you will most likely ask yourself is: Should I pick Wordpress? Or Shopify? There is 1 BIG difference between the two platforms, and I'm explaining all about it, along with a few tips and tricks in this video. Enjoy! Click to read now or PIN to read later!
The one thing you need to understand to pick between Shopify and WordPress
Click to Read
Are you getting traffic to your handmade store but actually struggling to convert those visitors into sales and buying customers? This article is for you. Getting traffic to your store is actually one of the hardest thing to do in online marketing, so pat yourself on the back for achieving that. I know it's a bit defeating when you've got visits but no sales, but with these few simple tweaks, you should be able to convert those visitors into paying customers.
Getting shop visitors, but no sales? Here’s how to fix it
Click to Read

Pin It on Pinterest

Shares