What every successful handmade shop owner knows (that you might not)
Are you doing all-of-the-things and still not getting sales?
Do you wonder why some makers just create best-seller after best-seller and you’re still hearing crickets?
Today’s video is short and to the point.
I want to remind you of ONE essential thing you need to take into consideration and use to your advantage to grow your handmade shop successfully.
Something that very successful handmade sellers do that you might not be leveraging enough.
You can watch the video, or read the post below.
There are a lot of things that go into a profitable and really successful handmade shop and no single element can explain by itself a shop’s success. I am talking about things like:
- strategic pricing,
- and so much more.
But there is something else that very successful sellers do that you might not be leveraging enough.
When I’m going to say it you’re going to think “DUH Deb this is so obvious” but stay with me because that’s exactly the thing: it’s so obvious we forget how important it is.
Successful sellers only sell what people are looking for.
They create products based on trends, not on what they think looks pretty or nice. They develop their product collections to meet a demand in the market that already exists, rather than creating products first, then looking for customers to buy them.
Let me repeat that because it is so important:
“You can’t create products and then look for people to buy them. You need to create products that people are already actively looking for.”
When you do that when you release a new item in your shop – it gets views and it gets sales.
Okay, but how do you actually do that?
First, you need to accept that sometimes it means creating things you don’t 100% love style-wise.
Second, it means keeping up with trends as much as possible:
- What colors are trending this season?
- What patterns?
- What themes?
- What broader trends are taking place in our society?
This will give you a creative direction when coming up with new products. For example, you might want to add burnt orange as a color to your collection because it’s trending. Or maybe you’re going to start offering vegan leather options for my wallets. These are just completely random examples, but what I’m trying to say here is to really pay attention to those trends.
As I was saying earlier, doing this alone won’t guarantee you success, but it will definitely help you step up your game (by like 100 steps).
Grow your handmade shop
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